evaporates instantly and puts out fires. 3m, is the center of innovation. even though it's 110 years old, and a long way from silicon valley. for the company, the struggle is always the same, making sure new inventions in the lab, turn into new products on the shelf. to ensure that happens, 3m uses an internal metric called the vitality process. >> the ceo took the helm of 3m last year, his goal that 40% of the company's revenues should come from products that didn't exist five years ago. >> we still have a ways to go, if you think about it, we're 30 billion u.s. dollar company, and today, 34% of what we are selling didn't exist five years ago. that's a tremendous accomplishment for the company. >> to achieve the higher target, he plans to increase spending on research and development. getting to 6% of revenues, up from roughly 5% in the last decade. having so many consumer products, 3m is susceptible to fluctuations and slowdowns in the economy. >> this is the company which in particular has a pretty significant skploesh our to asia, particularly technolog